Built around the markets

Stock Market Insights Center.

Market insights, practical stock education and professional tools to help you make more informed decisions.

Explore the Basics
Built for beginners. Designed for disciplined traders.
What is STL?

A practical place to learn and practise stock trading.

Stock Trader Ledger brings beginner-friendly education, market information, trading tools and a private trade journal into one experience. The aim is to make the market easier to understand and your process easier to follow.

  • 01 Understand market fundamentals
  • 02 Follow useful market information
  • 03 Record and review your trades
  • 04 Build disciplined habits
Start with the fundamentals

Understanding the Stock Market

If you are new to stock trading, start by understanding what you are looking at, why prices move and how risk fits into every decision.

01 / FOUNDATION

What are stocks?

A stock represents an ownership interest in a company. Start by understanding shares, public companies and what ownership means.

  • Shares and ownership
  • Public companies
  • Why prices change
02 / PRICE

How prices move

Prices change as buyers and sellers interact. Learn the simple relationship between orders, demand, supply and expectations.

  • Buyers and sellers
  • Market and limit orders
  • Volatility
03 / STRUCTURE

Market structure

Learn to read price movement in context instead of treating every candle or price change as a separate signal.

  • Trends and ranges
  • Support and resistance
  • Breakouts and failed moves
04 / LIQUIDITY

Liquidity

Liquidity affects how easily a position can be entered or exited and how much price impact an order may have.

  • Trading volume
  • Bid and ask
  • Spreads and execution
05 / RISK

Risk management

A trading idea can be wrong. Risk management helps define how much capital is exposed before a trade is placed.

  • Risk per trade
  • Stop-loss planning
  • Risk/reward thinking
06 / EXECUTION

Entries and exits

A complete trading plan should explain why you enter, where the idea is invalidated and what conditions would make you exit.

  • Entry conditions
  • Invalidation
  • Taking or cutting a position
07 / POSITION

Position sizing

Position size connects your account risk to the distance between your entry and planned invalidation level.

  • Account risk
  • Stop distance
  • Share quantity
08 / PSYCHOLOGY

Trading psychology

Fear, impatience and overconfidence can change execution. A defined process makes decisions less dependent on emotion.

  • Patience
  • Consistency
  • Learning from losses
09 / CHOICE

Trading vs investing

Trading and investing can use the same market but different time horizons, objectives and decision processes.

  • Time horizon
  • Decision frequency
  • Different risk considerations
Why U.S. stocks?

A broad market to study.

U.S. stock markets include companies across many industries and provide a large amount of public information to study. That variety gives a beginner many real businesses, sectors and market situations to learn from.

Large, liquid marketsMany widely traded companies have substantial daily activity. Examples: NVIDIA (NVDA), Apple (AAPL), Microsoft (MSFT), Amazon (AMZN)
Broad sectorsTechnology, healthcare, finance, consumer, industrials and more.
Known companiesExamples: Apple, Microsoft, NVIDIA, Amazon, Tesla.
Structured sessionsPre-market → Regular session → After-hours.
Accessible informationEarnings reports, stock prices, SEC filings, company announcements, economic data.
Different approachesDifferent timeframes and styles can be studied while keeping risk in view. Day trading, swing trading, long-term investing
A simple path

Getting Started

You do not need to know everything on day one. Start with the basics, understand your setup, practise and build your process step by step.

01 / CREATE
→

Create your account

Join STL and access your private trading workspace after registration.

02 / SET UP
→

Set up your trading account

Choose a suitable broker or platform and understand its fees, requirements and terms before funding it.

03 / LEARN
→

Learn the fundamentals

Work through the beginner material and build a clear understanding of the market.

04 / BUILD
→

Build your process

Use market information, watchlists, tools and your private journal to practise deliberately.

05 / DEEPEN

Go deeper

When ready, take the full course or book private training for more focused guidance.

A helpful account-setup note

Before you choose a trading platform

Compare fees, available stocks, regulation, funding methods, withdrawal terms and the conditions that apply in your location. STL is not a broker and does not guarantee that a platform is suitable for you.

If you decide to explore one of the platforms STL works with, you can read the account-setup information here: FXPesa account setup information.

Published market information

Market Watch & Brief

Live published feed
Latest STL watchlist setups, market briefs and economic events.
01 / WATCHLIST

Today's Watchlist Setups

Browse free watchlist setups or access premium setups.

LIVE

Free Watchlist Setups FREE

StockBiasContext
Loading market information…

Premium Watchlist Setups LOCKED · KSh 199

Unlock additional setup details.

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STL observation Market information for research and planning.
02 / MARKET DESK

Market Brief

Unlock full market briefs for KSh 20 each.

LIVE
Market briefLoading

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How STL evaluates setups

STL Technical Setup Evaluation System

These criteria explain how STL screens and scores the setups shown in the Watchlist.

01 / CONTEXT

Market Context

Review the broader market and conditions that may affect the setup.

02 / STRUCTURE

Price Structure

Review trend, support, resistance and the shape of price action.

03 / MOMENTUM

Momentum & Volume

Check momentum and whether volume supports the observed move.

04 / SETUP

Setup Identification

Define the setup and the conditions that would invalidate it.

05 / RISK

Risk / Reward

Assess key levels, potential downside and the potential target.

06 / SCORE

STL Setup Score

A score used to compare setups against STL criteria.

How setups are presented

Selected Stock → Technical Setup → Key Levels → Risk → Potential Target → STL Setup Score

We screen broadly. We analyse selectively. We present only what meets our criteria.

Plan around the market

Economic Calendar

Published events
Economic calendarLoading

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Simple trading tools

Tools for Better Decisions

The purpose of a calculator is not to tell you what to trade. It is to make the numbers behind a decision easier to understand.

01 / RISK

Risk per Trade

Estimate the amount of your account you are willing to put at risk on one trade.

Risk amount: —
02 / POSITION

Position Size

Use planned account risk and stop distance to estimate a share quantity.

Estimated shares: —
03 / RATIO

Risk / Reward

Compare the planned downside to the planned upside before entering a trade.

Risk / Reward: —
Trader Services

Tools and Resources for Your Trading Journey

Practical learning, capital-protection resources, US-market preparation and useful equipment for your trading workspace.

01 / LEARN

Beginner US Stock Training

A beginner-friendly introduction to understanding the US stock market.

  • What stocks are and how share ownership works
  • How the stock market works
  • Investing versus trading
  • Examples of Kenyan and US stocks
  • Researching a company before considering its shares
  • Common beginner mistakes and how to avoid them
KSh 399Beginner Training
Book via WhatsApp
02 / PROTECT

Capital Protection Blueprint

“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.” — Warren Buffett

A practical resource on position sizing, risk/reward, loss limits and pre-trade checks to help you manage risk more carefully.

KSh 499Practical Risk Resource
Request via WhatsApp
03 / PREPARE

STL US Market Prep

Prepare for the US market with ongoing market briefs, important upcoming events, research notes and a scheduled live session.

Ask About Next Session

Traders Toolkit Shop

Browse products ↓
Laptop on an ergonomic stand
01 / WORKSPACE

Adjustable Laptop Stand

Raises your laptop for a cleaner desk setup.

KSh 302
Order via WhatsApp
Wireless Keyboard and Mouse
02 / WORKSPACE

Wireless Keyboard & Mouse Combo

Wireless keyboard and mouse for everyday work.

KSh 1,297
Order via WhatsApp
Phone and Tablet Stand
03 / WORKSPACE

Adjustable Phone & Tablet Stand

Keeps your phone or tablet upright on the desk.

KSh 228
Order via WhatsApp
Multi-port USB hub with visible connection ports
04 / CONNECT

USB-C Multiport Hub Adapter

Adds compatible USB, HDMI and other ports.

KSh 1,039
Order via WhatsApp
Dell P2419H 24-inch Full HD IPS monitor, pictured product
05 / DISPLAY

Dell P2419H 24-inch Monitor

Full HD IPS display with HDMI and DisplayPort.

KSh 14,500
Order via WhatsApp
Black USB-powered LED monitor light bar with monitor clip
06 / LIGHTING

Monitor Light Bar / Desk Lamp

Monitor light bar for focused desk lighting.

KSh 999
Order via WhatsApp
Six-outlet surge-protected power extension with UK plug
07 / POWER

Surge-Protected Power Extension

Multi-socket power extension for desk equipment.

KSh 599
Order via WhatsApp
Portable power bank with USB-C charging cable
08 / POWER

Laptop-Compatible Power Bank

USB-C power bank for compatible laptops and devices.

KSh 2,599
Order via WhatsApp
LightWave LW-UPS-650 650VA backup power unit
09 / BACKUP

LightWave 650VA UPS Backup Power Unit

Backup power during short power interruptions.

KSh 6,299
Order via WhatsApp
Modern office chair with mesh back
10 / COMFORT

Ergonomic Office Chair

Adjustable office chair for longer desk sessions.

KSh 5,999
Order via WhatsApp
Your next step

Learn first. Then build your process.

Keep the market, your tools and your trading journal in one focused workspace.